Séfr Reflects Upon Its Lebanese Roots in "Beiti" FW20 Collection

Gothenburg-based label Séfr returns to its Lebanese roots with its Fall/Winter 2020 collection, "Beiti."Séfr's roots are deeply embedded in Lebanon, with its name meaning "Zero" in Lebanese Arabic and its co-founder Sinan Abi having his family originate from there. As Abi states, the collection is the realization of something deeper, digging "deeper into the rich history and culture that the Lebanese home has to offer... A place so vibrant yet serenely beautiful."As a result, the Swedish label...